Connect with us


Study finds sexism makes women’s sports seem dull



Coverage of women’s sports is peppered with “disguised” sexism, according to new research.

The 25-year study suggests dull, lackluster coverage makes female sports events seem less exciting than men’s – harming everything from women athletes’ salaries to ticket sales.

Researchers found new segments on women’s sport are shorter, include fewer interviews and less entertaining commentary.

And coverage of womens’ sports features matter-of-fact reactions which make female athletes seem less exciting, according to the research.

The team behind the study say the coverage equates to subtle sexism which is difficult to challenge but harms female sports.

Lead author Michela Musto, a doctoral student at the University of Southern California, said: “Sports news shows now disguise sexism in their ‘matter-of-fact’ reactions to women athletes’ performance, subtly sending viewers the message that women’s sports lack the excitement and interest of men’s sports.”

The study, published in the journal Gender and Society journal, was co-authored by Michael Messner, also from the University of Southern California and Cheryl Cook, from Purdue University in Indiana.

Every five years beginning in 1989, they examined six weeks of sports news on three Los Angeles-based network affiliate stations and three weeks of ESPN’s SportsCenter.

The team found women’s sports coverage tended to be overtly sexist from 1989-1999, trivializing by linking women to their conventional roles as mothers, wives and girlfriends from 1999-2009.

But now, based on the most recent data from 2014, coverage depicts women’s sports in a lackluster manner, which the researchers call “gender blind sexism.”

The study revealed women’s sports coverage had less air time, entertaining language, interviews, in-game footage and compliments.

SportsCenter’s segments on men’s sports averaged two minutes and five seconds and stories about men’s sports on the local stations averaging 47 seconds.

But women’s stories averaged one minute and 17 seconds on SportsCenter – nearly 50 percent shorter than men’s sports stories – and 44 seconds on the local affiliates.

They found commentators made jokes and used action-packaged language with rapid speech more often when discussing men’s sports than women’s sports.

Players, coaches and other sports figures were interviewed in one out of every three men’s sports stories on SportsCenter and the local affiliate stations.

But for women’s sports stories they appeared in only one out of every four stories on the local stations and none of the SportsCenter stories.

Game footage highlighting impressive plays accompanied most of men’s sports segments – in 83.1 percent of local news and 88.6 percent of SportsCenter stories.

Instead of featuring in-action game footage, women were frequently shown on the bench cheering for their teammates or hugging one another while celebrating a victory.

Sports commentators also rarely gave women lavish compliments, though they regularly called men’s athletic accomplishments “perfect,” “beautiful,” or “amazing,” according to the study.

Musto added: “The stubborn persistence of the lower quantitative coverage and the poor production values serve as key to marginalizing women within the male-dominated, male-controlled institution of sport.

“Ultimately, the continued belief that women’s sports are less interesting may limit television ratings, ticket sales, the amount advertisers are willing to pay for broadcast time during women’s events, the potential for corporate endorsements for women athletes and the salaries of players and coaches.”

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *


Tim Duncan Vows to Save Virgin Islands

NBA great Tim Duncan is really putting his money where his mouth is, as he returns to his homeland of the Virgin Islands to help in hurricane relief. 



NBA great Tim Duncan is really putting his money where his mouth is, as he returns to his homeland of the Virgin Islands to help in hurricane relief. This is Duncan’s third trip back to the U.S. Birgin Islands since September when two category 5 hurricanes decimated the island. Back to back storms Irma and Maria ravaged the small island nation with heavy rain, 150 mph winds and devastating storm surges. Now Tim has dedicated his time, money and resources to rebuild his home islands.

Immediately following the first hurricane, Duncan started an online crowdsourcing campaign aimed at reaching a million dollars and he even pledged to match the first million. What a bold and thoughtful move, especially since no nations were stepping up.


Duncan was 13 when hurricane Hugo ravaged his island nation, so he knows first hand how difficult it is to rebuild after this sort of tragedy. He vowed to help his former home and he actually is doing it. Many times when celebrities offer their help, its all show, not with Tim, he’s the real deal.

16 months after he retired from the NBA, Tim is surrounded by fellow volunteers as he sets up tables for food distribution. SOme of the people ask for pictures and autographs, but that doesn’t bother him, as long as the line keeps moving and the people get fed.
This trip Duncan personally delivered an entire plane full of supplies, food, and medicine. The kind of stuff these people need the most, so he knows just how important this really is.
On this day, they originally planned to feed 500 people but ended up feeding 2200.
Duncan grew angry over the US government’s lack of urgency with relief efforts, even though the Virgin Islands are an American territory. That’s why he started the crowdsourcing fund which to date has raised over $2.6 million.

Duncan said, “I don’t have a Facebook or a Twitter or anything, but holy s–t if social media isn’t the way to go.” None of this incredible relief effort would’ve even happened without Tim’s initial push.
Duncan didn’t just rush into this because he wanted to do it right. We have all heard horror stories about charities trying to help but end up failing miserably. He wouldn’t let this happen so he got help from his trusted advisor Wendy Kowalik.


Wendy interviewed San Antonio food banks to figure out the best ways to get bulk food and she researched airplane charters to get the food and supplies to the Virgin Islands.
So far Duncan alone has helped feed 10,000 of the islands’ 50,000 inhabitants and he has only gotten started. He said, “Sh*t happens, and you fix it…”

Duncan went on to say, “It’s only been a month and already people are forgetting about Harvey and what happened to Houston.” He continued, “Six months from now, people will forget about what happened here, even if there’s still no power on the islands. People have lost their homes and they’ve lost their shops. They’ve lost everything. Buildings are damaged and roads are ruined. I don’t know how to fix those things, but I didn’t know how to raise money or do food distribution or charter jets, and we figured all that out. We’ll figure this out, too. We’ll figure out how to rebuild the islands.”


Continue Reading


Why Do Idiotic People Burn Jerseys?

Why burn your jersey, when you could just as easily donate that piece of clothing to a worthwhile organization? 



Why burn your jersey, when you could just as easily donate that piece of clothing to a worthwhile organization? Whenever I see an idiotic sports fan burn the jersey of a player who has left the team or of an organization that did something they don’t agree with, all I can think is, why? Why not do something good with that clothing or product instead of destroying it out of blind anger? Moments like these are when you realize our species is destined to crash and burn.

In a time when natural disasters are ravaging our planet and people all over are suffering, maybe you should think outside of your tiny bubble and think about how stupid your actions are. Sports are supposed to be a release, a way to cut loose from all of life’s problems and hardships, but somehow we ruined that too.
Remember this summer, when the Boston Celtics traded star point guard Isaiah Thomas to the Cleveland Cavaliers for fellow all-star point guard Kyrie Irving, Boston fans burned Thomas’ jersey, even though he had no say in what transpired? People were upset with the trade, mad that their favorite player was leaving the team, I understand that… But what I don’t get is why burn his jersey? There is no good reason.

Isaiah didn’t ask for a trade, he didn’t even know it was happening, but these birdbrains decided to burn his jersey in an act of anger… Seems like morons burning crosses because they are scared of things that are not like them, or as I call them, cowards. I can’t stand when idiotic people burn jerseys, seriously, grow up children. If you keep acting like kids, maybe you should be treated like kids. If you burn jerseys, you aren’t allowed to watch sports anymore, because you are a bad fan, we don’t want you anymore, you have disgraced all of us with your ignorance and stupidity.

There are literally millions of people who would love to have a new shirt, but no, you decide it’s better to burn that jersey because your little brain can’t handle the fact that a player you liked, isn’t on your team anymore… really?

Or these numbnuts who are protesting the NFL because people are kneeling for the National Anthem… OMG. People, the teams weren’t even on the field for the National Anthem until 2009, when the NFL and the US military had a deal set to increase patriotism… blah blah blah, you all got conned by big business and the US government…

It’s time to wake up people, the NFL is a business and its profits from people talking about it, so keep boycotting it all you want, the ratings are higher than ever, and Roger Goodell still makes over $35 million a year…

Keep burning jerseys, they only bring attention to your stupidity and the fact that you don’t care about your fellow human beings… and that is sadder than anything.

Continue Reading


Sports Illustrated Messed Up On This One

 How could Sports Illustrated do a cover story on protesting and sports without including the man who started it all, Mr. Kaepernick?



This week, Sports Illustrated released its latest issue with a controversial cover featuring the words “A Nation Divided, Sports United.” The picture accompanying the headline is what really sparked some controversy, on an already firey subject. The image on the cover was of Steph Curry locked arms with LeBron James and Roger Goodell and other sports figures who have been protesting lately, with one major person missing… Colin Kaepernick. How could Sports Illustrated do a cover story on protesting and sports without including the man who started it all, Mr. Kaepernick?

Last year, Colin Kaepernick, the then quarterback for the San Francisco 49ers, took a knee during the National Anthem to protest police brutality that was sweeping the nation. This single act of defiance set the sports world on fire and started a whole movement for equality and equal rights for all humans, no matter their race, sex or sexual orientation.

The fact that Sports Illustrated would leave his image off of the cover is unacceptable and downright wrong. There would be no national discussion of this horrible social and cultural issue we have in this country and we owe a lot of this to Colin Kaepernick. He is even putting his money where his mouth is by donating over $1 million to charities all over the world.

Steph Curry, who was on the cover, spoke out about it to reporters at the NBA’s preseason media day saying, “That was terrible…, if you don’t have (Kaepernick) front and center, something’s wrong.” Speaking to’s Chris Haynes, Curry added that the magazine was, “capitalizing on the hoopla and the media and all that nonsense.”

Sports Illustrated’s excuse was that Colin Kaepernick may not have been on the cover but his presence was all over the article, which sounds like a total cop-out to me. I wish those big companies would just admit their mistakes for once and move on, it’s pretty much that simple. All they have to do is make a statement and say that they will make it right by doing a Colin Kaepernick piece in the next issue, see is that so hard?

We all know that they will never admit to any mistakes or oversights and this story will eventually be forgotten, but that is the problem. Our country is divided and we have sports acting as a connecting force, so we should support that connection, not exploit it.


This latest controversy was sparked when the current POTUS tweeted out about Steph Curry and his team not accepting the invitation to the White House. Like most of his tweets, this one has blown up in his face and caused all sorts of controversy. The entire sports world has rallied around each other showing incredible unity and solidarity, the exact opposite thing that the POTUS expected.

All I know is that the country may be divided, but sports are showing how we all can unite under one cause, even if this cause is to crush a certain powerful figure…
Bye Felicia…!

Continue Reading