Maybe Nike ran out of money after paying nearly $1 billion for the right to make all NBA teams’ jerseys, because something is seriously wrong. Nike unveiled their “groundbreaking advanced uniforms,” this offseason and so far they have not lived up to the hype. After just a few weeks into the new season, an outbreak of ripped and torn jerseys have overtaken the league.
If you aren’t aware, numerous players have had to change jerseys mid-game because these new uniforms made by Nike are just being torn to shreds… so how is this “advanced technology?”
On opening night, with the new jerseys on full display in a closely contested game between the Cavaliers and the Celtics, LeBron James’ jersey ripped right down the middle of his back. Seriously Nike? Did you not do any testing on this “new technology?”
Previously, Adidas had the contract for official NBA team jerseys and there was never anything like this. Sure there may have been a few wardrobe malfunctions, but nothing like this rash of total wardrobe destruction.
Nike just signed an eight-year $1 billion contract so don’t expect NBA teams to be wearing Adidas jerseys anytime soon. Now it is up to Nike to fix these horrible uniforms and so far they haven’t sent any new uniforms to teams.
Nike released a statement per Darren Rovell of ESPN: “We are very concerned to see any game day tear and are working to implement a solution that involves standardizing the embellishment process and enhancing the seam strength of game day jerseys. The quality and performance of our products are of utmost importance and we are working with the NBA and teams to avoid this happening in the future.”
Sounds like damage control more than anything else. My question is, are the player’s jerseys the only ones affected? Are kids buying $150 jerseys only to have them fall apart?
So far, five NBA players have had their jerseys rip in a game and some have almost completely been torn to shreds. How is this acceptable? How is Nike going to rectify this situation, not just for the NBA teams, but for all the fans who have already purchased these disastrous jerseys?
Step it up Nike, or maybe make some quality products. Honestly, I don’t expect much from this soulless corporation, except more of the same.
Let’s just hope the player’s shorts are made of different material, or we could have some serious wardrobe malfunctions…